Because there’s nothing better for business than a rightwing dictatorship. Free speech? The only people who have no free speech are the Left! LOL. Rightwingers and conservatives and capitalists can say any damn thing they want along those lines. After all, those are the official lines of the state itself (and conversely the society by osmosis).
Fascism is a last ditch attempt by the capitalists to save their skin, privilege and mostly just money in the face of a serious threat from the Left. Anytime anywhere on Earth you see the Left rising up, winning an election, growing stronger, rioting in the streets, taking up arms, fascism is always right around the corner.
The conservatives see that and start saying we need a dictatorship to arrest these Leftists and keep these people and keep the peace. An angry capitalist class that cannot get its way is a scary thing. Look how they act in Nicaragua, Cuba, and Venezuela. Look at the coups of various types they pulled off.