If I am “Male Vocalist of the Year” that must mean that I’m one of those people now that gets to decide if it moves forward and if it moves on. Country music has to evolve in order to survive. Nobody wants to listen to their grandpa’s music. And I don’t care how many of these old farts around Nashville going, “My God, that ain’t country!” Well that’s because you don’t buy records anymore, jackass. The kids do, and they don’t want to buy the music you were buying.
Honestly, I have to agree. I’m not over-joyed listening to “I stopped loving her today.”. I mean, some classic country I like – say: Willie Nelson, Dwight Yoakum, Kentucky Headhunters – but much of it so whiny and/or irritating. Definitely it doesn’t sound like it comes from the 2010s.
However, though, this blog claims a lot of country music fans want classic country back – as in being on the main country music stations:
Blake Shelton’s comments are not only hurtful to classic and traditional country fans, they are incorrect. According to a study of country radio conducted by Edison Research and released during last year’s Country Radio Seminar in Nashville, listeners actually want more classic country on radio, and the lack of it has been given credit for the contraction being experienced in the radio format. Edison Research President Larry Rosin last February said,
“I believe that we as an industry have really made a mistake in our conception of our own stations. While many people don’t want to listen to classic country music, some still do, and we’ve let them float away”¦We run the risk that we just are more and more pleasing to fewer and fewer people until all we are is ecstatically pleasing a tiny, unsustainable number of people.”
Blake Shelton also specifically mention “records,” but statistics shows that older music listeners are the ones that still by music in physical formats, while younger listeners (aka “kids”) tend to download music illegally, stream it at very low margins for artists and their labels, or purchase individual songs.
Well, I am not sure if the kids are really downloading music illegally – and if the so-called modern crap was really crap – it wouldn’t be making a profit!