Studies of millennial women appear to show that 20% of them identify as feminists. Not sure if that’s a good figure, as it was hard to find the actual survey, and I averaged together the rates for the different races of women, Asian, Hispanic, Black, and White. When I averaged together the rates of the four races, I got 20%. The link for those figures was to a page doing surveys on millenials. An article saying 20% of women identify as feminists linked to a page doing surveys on millenials.
In addition, an average of only 27% of European women identify as feminists. So 73% of European women reject modern feminism.
On the other hand, most said that they were full equal rights for women, maybe 80% support that. So you can argue that they support feminist goals while rejecting identification with the modern feminist movement.
In surveys, young women say that they associate feminism with lesbianism, man-hatred, and attacks on femininity. Bottom line: feminism has a bad name. Why? They’re fanatics. Case in point: your average feminist, wild eyes, danger hair and the rest.
The 3rd wave sites I have been on are not so dykey and anti-feminine as the truly insane radical feminist sites where the women are nearly diagnostically psychotic, but the man-hating BS is definitely still there, though quite a bit toned down.
Plus a lot of 3rd wavers are heterosexual, really like to have sex with men, and are often horny as Hell. Feminist men almost get mobbed on those sites.